More than just being quick, PUMA aims to achieve one thing: to be the Fastest Sports Brand in the World. As a world-renowned sports brand, PUMA has been creating, developing and designing quality sports apparel, casual shoes for men and footwear for all kinds of sports, from football to motorsport and golf, for over seven decades.
From Humble Beginnings to International Breakthrough
In Germany, PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory). The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.
PUMA Sports: Functionality & Leisure
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.
PUMA’s Business Philosophy
PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.
Better Innovations with PUMA
PUMA understands the importance of creating to level up on sports performance and keep moving forward, grounded by science. At PUMA Innovation, there is five ethos that drives innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM to honour the 50th anniversary of casual shoes for men Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.